Marketing and Sales Tools

There are a number of tools highlighted in this section that could help you market and sell.

These may be more 'back-office' rather than prospect or customer facing, or stand-alone solutions.

However, the productivity, insight and competitive advantage they can provide makes them potentially very useful solutions to particular tasks and challenges.

	Reputation Monitoring Personal and company reputations can now be monitored allowing action to be taken if negative opinion is circulating.
	Competitor analysis - SpyFu.com This is one of several tools available to see what your competition is up to online.
	Link masking - Bit.ly If you have long, ugly or sensitive links you want to tidy up (and using the 'chain' icon on the toolbar is insufficient) then this tool gives you a replacement link and link tracking.

	SEO keyword explorer - Google Wonder Wheel Launched in May 2009 this tool provides high level associations and topic suggestions. Access it by opening up the Options within the Google Search Results screen and it's half way down the left menu.
	SEO analysis - Google External Keyword Tool A great tool from Google to allow you to see how many searches and how popular key phrases are.
	Hosted telephony / VoIP - Subscription based hosted phone systems using Voice over Internet Protocol (VoIP) has come a long way. In fact you are probably using it even though you don’t know it anyway. All you need is a suitable phone and a decent broadband supply. Independent broker Biztel are a great place to start.

Contact: Mark Stonham

Mobile: 07980 929896 Email: mark@hostedappsandtools.com

Marketing and Sales Tools

Reputation Monitoring

Competitor analysis - SpyFu.com

Link masking - Bit.ly

SEO keyword explorer - Google Wonder Wheel

SEO analysis - Google External Keyword Tool