Loopfuse has announced a FREE version of it’s OneView email marketing system. OneView is a fully featured corporate or enterprise level marketing automation solution. Is this a game-changing opportunity for small and mid-sized businesses?
Take a peak at the Loopfuse OneView website here.
Email marketing continues to be a powerful tool within the marketing and sales funnel. Now there is an affordable system available that allows a small business to go beyond email blasts and sequential auto-responders sequences and move into precision email marketing. This won’t be right for every small business straight-away, but here are some scenarios where it might be just right.
Here are four potential scenarios where Loopfuse could be a great fit:
Loopfuse for a price sensitive smaller business with up to 2500 email contacts
The ‘Free’ version of Loopfuse OneView goes up to 2500 subscribers and 5000 emails a month. Compared to current costs of say Mailchimp, Aweber, Constant Contact at around $30 per month for this number of email contacts then Loopfuse is great value and well worth considering, even if the intended use is just for email blasts and auto-responders.
Loopfuse for a smaller business with a high value client group.
If you are in wealth management, consultancy, or similar where you have high-value clients then the ability to send very targeted emails using Precision Email Marketing techniques could be very valuable. Loopfuse OneView has a powerful Process Definition capability. This covers Condition, Activity, Pause & Retry functions, each of which has several parameters. These enable sophisticated sequences to be set up, to deliver emails to people based on these rules. If this is new to you then, once you understand the options, then work out what you want to do with a pen and paper. Or work it out with assistance from an email marketing automation consultant.
Loopfuse for a smaller business that wants to generate high quality leads on autopilot.
Maybe you want to get into Lead Scoring so you can focus your time on high-value leads. Leads can be Scored based on many factors such as Website Page views, Contact profile data, Email opens and Email link clicks. You’ll need to decide what constitutes a high quality lead to start with and set up the rules and notification. Where there is a short buying cycle this could be very valuable, to alert the salesperson as leads become hot and before they purchase from someone else.
Loopfuse for a business using Salesforce.com
When you want to add precision marketing and lead scoring. Loopfuse OneView has Bi-directional integration (data exchange) with Salesforce, so it can pass and receive data to and from this leading CRMapplication. There is a straight-forward data field mapping, which, when combined with rules driven email activity and lead scoring creates a really powerful lead nurture solution.
Other scenarios are possible and the four above illustrate just some of the positioning options. Larger companies can also benefit from precision marketing and Loopfuse, but the costs will need to be assessed. There are also some considerations that are raised in the accompanying BLOG article here.
Drop me an email if this has triggered some ideas or questions.
