Facebook

Facebook is currently going through phenomenal growth. It is rapidly moving from a very 'social' network for family and friends contacts to also being a very effective business network and method for promoting your business.

The Viral effect created when you Comment and Like something and all your contacts are alerted is a major contributor. This has been picked up by some of the Internet Marketing focused entrepreneurs who have actively built up their followers and strongly encouraged them to comment and to Like the project. 

Now entrepreneurs, small businesses and SMEs in the' bricks and mortar' sector are also starting to discover the possibilities for promoting their businesses on Facebook.

Create your personal account and find your Friends and Colleagues. Get used to the tools and posting set-up. See what others are posting and decide how much (or how little) you want to share.

Start with the Guide to Finding your Friends

Set up your Facebook page for your company and maybe a Facebook group too. Then ask people to like and join. Start promoting these through your other online and off-line marketing activities. Keep the content updated with useful and worthwhile news, tips, advice etc. and with status updates. 

Advertising on Facebook could be a great way to reach certain audiences, particularly where you want to raise awareness or reach a demographic group who may not be aware of your category of solution. Advertising impressions on Facebook now exceeds those on Google several times over.  

Mobile marketing is an emerging area, sending messages or offers depending on where people are while they are on the move. Check-out Facebook Places to see how this could apply to your business, and whether you want to share your location with others.