The Internet has been a catalyst of change in both directions. It is now possible for a small business to sell over a far wider area. It is also possible for competitors from outside your geography to encroach on your turf.

 

A bi-product of this is that there are now tools available that will allow an organisation to keep tabs on what competitors are doing online. The reverse is also true, that competitors can monitor what you are doing online.

 

Your website is very visible. Your products and services can be researched by competitors as well as customers.

 

When it comes to SEO and PPC campaigns there are tools to help you.

 

SPY.FU is one of the tools that allows you to check what your competitors are doing. There is quite a bit that can be deduced for free. If you want additional detail and to set up automatic monitoring and such the moving to the chargeable version is needed. Check out the link on the left sidebar for more details.

 

Additional tools will be identified and highlighted in due course.